A Pharmacist’s role in the community…

As a pharmacy student I was fortunate to have the opportunity to be a Pharmacy intern in Eutaw, AL. The Pharmacist that served as my preceptor played a major role in serving that community.

First, he owned one of the two local independent pharmacies in the community. Thus, he filled folks prescriptions and provided jobs for people in the town.

Second, he served as the pharmacist for the local hospital that was licensed for 20 beds. You can’t have a functioning hospital without a pharmacist to dispense and order the medicine.

Third, he served as a consultant for the local nursing home which by law has to have medication chart reviews.

Fourth, my preceptor at various points in time owned multiple businesses in the community. One of his technicians told me that at one point he owned the “bait shop” in town. I mean you have to have good bait if you want to catch some fish!

Fifth, and just as important as anything aforementioned; he gave back to his community in the form of time, service, and money.

I remember a man in his early 50’s walking into the pharmacy and asking to speak with my preceptor. My preceptor walks down the steps of his pharmacy; his pharmacy was “old school” and the counters and shelving for dispensing the medication sat at an elevation in the back of the store. He and the gentleman discussed the need for the high school football team to have good uniforms that fall. The team had to be presentable for it’s Jamboree game which was coming up in a few weeks. Without hesitation my preceptor verbally committed a donation. The football team after all was a representation of the community.

On another occasion he helped folks by making sure people got their medications even when they couldn’t afford them due to lack of insurance. He frequently allowed customers to have charge accounts; allowing the customers to come up with the money and pay the pharmacy back in installments.

My preceptor that month had a lasting impression on me. It made me understand what a Pharmacist can accomplish in a day. One month with him helped me to define the level of impact that a Pharmacist can have on their community.

As a student I sat in class and listened to plenty of lectures regarding pharmaceutical science and pharmaceutical practice. In Eutaw I was forced to consider the social sciences (socio-economics, history, politics). These factors are just as important to consider when educating folks about medication and lifestyle modifications. I learned there was a reason why they call it “pharmacy practice”. Pharmacy like life isn’t always black and white — but rather shades of gray.

I’m blessed to have had the experience. It helped me to identify opportunities in the community that I serve presently. Imitation they say can be a form of flattery. I don’t plan on fully imitating the role my preceptor played in Eutaw, AL. However, I write this because at times Pharmacists can undervalue the role we play in the community and in the lives of the folks we serve and manage.

I do believe that each Pharmacist, including myself can identify their God given talents to play a greater role in the communities that we serve. Our main objective in the pharmacy is to dispense medications correctly. But outside of the pharmacy what can we do to show folks who we are and what we represent!? Hopefully by trying to figure this out, we can be more like my preceptor from Eutaw, AL and increase the value of the things we can accomplish in a day of work. This type of thinking I believe will uplift our profession and the communities that we serve.

______

Sam Blakemore is the Pharmacy Manager of Peds Rx Pharmacy Solutions. Connect with him via: LinkedIn

Screen Shot 2017-06-17 at 9.34.32 PM

Image created by Pearson Scott Foresman: https://openclipart.org/detail/230387/mortar-and-pestle

The “disruptor” is back, and they’ve come to visit your local pharmacy…

Amazon’s plan to purchase Whole Foods has caused quite a tizzy with some Pharmacists interested in seeing if this leads to new job opportunities in the market, or on the flip side potentially leads to job loss with a disruption in how drugs are delivered and consumed.

For me personally I turn to SWOT analysis to understand the pros and cons of transactions. SWOT stands for strengths, weakness, opportunities, and threats regarding a business or transaction. To get a brief overview of SWOT analysis visit wikipedia.

So with that being said…let’s take a look at what we have on our hand’s from my perspective…

Strength

  1. Amazon has plenty of money and is willing to spend it to keep the business growing. At the close of the bell on June 19, 2017, Amazon’s stock price is at $995per share. Gross revenue end of year (eoy) for 2016 was 135 billion dollars. Net income after operation expenses and taxes was 2.3 billion. Net profit margins for 2016 were a measly 1.74%. With so much money being made, why the low margins? Jeff Bezos, the CEO of Amazon is known for reinvesting profits back into the business. For Amazon, this has meant an emphasis on building infrastructure (fulfillment centers) and emphasis on technology and design (Amazon Fire, Echo, etc.). Don’t believe me? Click on this “article” published in 2013.
  2. Amazon is the “ultimate disruptor”. The company was essentially founded to disrupt; with the first disruption on how books could be sold and viewed on the internet. In my opinion, this company enjoys being a disruptor. Thus, they will know how to hire employees that will meet and exceed the demands of the consumer.
  3. In terms of potentially enter the pharmacy market; purchasing Whole Foods allows Amazon a traditional path for initially entering a market that can have some tough “barriers of entry”. Brick and mortar pharmacy locations can be setup at Whole Foods in a matter of months if they have the right staff in place.

Weakness

  1. The market already has both chain, specialty, and independent pharmacies meeting the needs of customers. Do we need pharmacies inside Whole Foods? Are the Whole Foods locations in idea markets as it relates to pharmacy?
  2. Pharmacy Benefit Managers can simply not allow Amazon to enter into the marketplace as a provider. This would create a barrier to Amazon’s entry and force the company to potentially create it’s own benefits company which would be costly and time consuming.
  3. Pharmacy is a business of supply chain. With the manufacturers working closely with the wholesaler and the wholesalers working with the pharmacies to create a marketplace for the consumption of goods. Each part of the supply chain has strict laws around their practice and distribution of drugs and medical products. Once again, this is a barrier to Amazon’s entry and it may be too time consuming and costly.

Opportunity

  1. Amazon already has mail orders through prime memberships. They have contracts in place with the postal service and other mail providers. Thus, mail order pharmacy can be an easier point of entry into the pharmacy market.
  2. There aren’t a ton of Whole Foods in each city. So, do they use their fulfillment centers to fill medications? Or would they rather setup closed door pharmacies at the Whole Foods locations and register each location as a mail order within the states they’re located? Either way the purchase of Whole Foods allows them to have more options.
  3. Automation has always been key to their success. How will they incorporate some of their technology in ways to change how pharmacy is currently practiced? Automation is already in use at most “big chain” pharmacies. How can Amazon use it’s technology to allow Pharmacists to fill prescriptions faster and more accurately?
  4. Knowing which medications people are on gives them a point of entry into each persons life. Now that they know your medicines, they can now data mine your information even further to know what you’re potentially going to purchase in the future. So potentially the real money to be made is on having the data. Dispesning the medication just allows a point of entry into your life. Medications are simply “loss-leaders”.
  5. Cash paying customers seeking alternative pricing to “big chain” stores.
  6. Being seen as a “disruptor” that brings about more transparency in drug pricing.
  7. Greater access to medicine for folks in countries that do not have the same level of healthcare as the United States.

Threat

  1. Major players (Caremark, Express Scripts/Medco, Optum Rx, Prime Therapeutics) will not give up market share without a fight.
  2. Healthcare law…what happens to ACA..is it repealed and replaced or just repealed?

Whats your opinion?

Is Amazon even interested in the pharmacy business? Are they just dipping their foot into the pool to get a sense of the market? Either way, it will be interesting to see how it all plays out.

_______

Sam Blakemore is the Pharmacy Manager of Peds Rx Pharmacy Solutions. Connect with him via: LinkedIn

Priced to sell….

Price sensitivity is the core concept to consider in trying to understand how brick and mortar businesses lost market share to the internet. Price sensitivity is the way customers perceive a price and the ensuing demand the product has on a given market. Four questions can be asked by the manager regarding a product and how to effectively price the product to sell.

  1. Is a product’s retail price too high?
  2. Is a product’s retail price too low?
  3. How many substitutes exist for the product?
  4. How many complements exist for the product?

There is a “buyers psychology” in determining how to price products. In understanding subtle human behaviors, an observant manager can easily increase their sales per square foot.

In this article I will discuss some of the things I’ve considered in increasing foot traffic and sells. By driving foot traffic, you can further teach patrons about your core business.

Know and understand your mission

A business must have a mission. That mission must be at the core of all selling activity.

Know your mission, understand your staffs strengths and weaknesses, and leverage it to increase sells.

Know and understand your customer

Your core audience will desire the same core goods to be sold.

Make sure those goods are in stock consistently. Work hard to ensure that stock outs of these core items are prevented.

Price products to move

Pricing aggressively is easy to say but difficult to do.

Create pricing tiers with corresponding markup factors to ensure consistency in customer expectations of price.

For example you make a rule to price products that cost under a dollar by a markup factor of 2, and products between $2 and $5 have a markup factor of 1.5.

Whatever rules you put into place just make sure the rules remain consistent. Have a goal, understand your margins, and price to move!

Limit the selection of products offered

Limiting product selection can be a good move for both the small business and the customer.

Your business can’t be everything for everyone. If you sell fried chicken well is there a real need to add hamburgers to the menu?

By limiting inventory, the business saves money on inventory carrying costs. The consumer also learns to have an expectation of whats carried and not carried at your store.

Leverage the products sold to discuss core business

Ancillary sales of products drive home your core business. When you go to a bakery you will notice that the baker also sells candles, forks, plates, and a cake cutter.

Consider asking yourself… What products complement my core business?

Use substitutes and complement products to increase sells

Bread goes with milk and salami can be substituted with ham. Having a simple understanding of this core principle will allow you to leverage sells of multiple products on your shelf.

If it doesn’t sell drop the price and remove the product from the shelf

Retail space is precious. There are only so many products that can fit in a store. Thus always ensure your core products are placed on a shelf in a manner to sell.

For products that aren’t selling well, find a way for your customers to give the product a shot.

This can be done by positioning the item in a new area of the store, or by discounting the product in a manner that may make the consumer give the product a try. If the product doesn’t sell don’t be afraid to pull it from the shelf! Discount the product to a breakeven price and move on.

______________

Sam Blakemore is a graduate of the McWhorter School of Pharmacy. Sam is the Pharmacy Manager of Peds Rx Pharmacy Solutions.  Feel free to connect with him via LinkedIn